55" OLED 4K HDR Smart TV with Fire OS

Crafted for discerning viewers, this sophisticated 55-inch OLED smart television blends cinema-grade picture quality with intelligent streaming technology, creating an unparalleled entertainment centrepiece for modern homes.

• Advanced OLED panel featuring individually controlled pixels producing absolute black levels and exceptional colour reproduction across the entire 55-inch display
• Intelligent HCX Pro AI Processor MK II continuously monitoring and adjusting picture settings to match content type and viewing environment automatically
• Multi-format HDR compatibility supporting Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG for optimal performance with premium streaming content
• Integrated Fire TV operating system offering seamless navigation between apps, live television, and personalised content recommendations via Alexa integration
• Professional gaming capabilities including 120Hz panel, VRR technology, FreeSync Premium, G-Sync support, and dedicated Game Control Board for customisation
• Premium 2.1-channel audio configuration delivering 50W total power with Theatre Surround Pro processing and Dolby Atmos for cinema-quality soundscapes